Gerry Test
Category: Consumer Products Sub: Management
Summary:
Management position in the consumer products or services industries. Nineteen years experience in retrieving information, analyzing data, problem solving, planning, organizing and presenting strategic implications and recommendations. As project manager, coordinated and supervised suppliers and professional contractors for customer driven results. Coordinated all aspects of business development and management, including responsibility for P&L, marketing, contract negotiation, team-building, cros
Full Description:
PROFESSIONAL EXPERIENCE
T.I.P Research, Inc; Parkville, Missouri 1998-Present
PRESIDENT, STRATEGIC MARKETING CONSULTANT
• Assisted clients in product and service development and redesign of products to meet needs of changing markets and consumers.
• Assembled and managed cross-functional teams of consultants, contractors, and vendors to execute client projects.
• Wrote marketing collateral to promote business and acquire clients; wrote reports; prepared graphics for reports and executive presentations.
• Managed multiple projects across variety of industries including consumer, commercial and professional products and services; restaurants and retail, electric utilities; travel and insurance.
T.I.P Market Research/Creative Solutions; Kansas City, Missouri 1992-1997
PARTNER, INFORMATION STRATEGIST
• Merged secondary research with training development business, refocusing organization as a full-service marketing research and training consulting firm.
• Managed and mentored research analysts and interns.
• Developed unique promotional tactics to expand client base.
Trade Intelligence Professionals; Kansas City, Missouri 1989 -1991
OWNER, RESEARCH ANALYST
• Founded research firm specializing in secondary research and competitive analysis with specific emphasis on industry trends, demographic analysis, target market analysis, lifestyle trends, and economic development.
• Among the first firms to graduate from business incubator Missouri Center for Business Innovation.
• Provided service to advertising agencies and corporate marketing departments.
• Developed and executed successful publicity campaign creating awareness for and market niche in secondary research.
• Presented to professional and trade organizations; wrote series of articles of trade publications.
Bernstein Rein Advertising; Kansas City, Missouri 1986-1989
ASSISTANT RESEARCH ANALYST
• Provided decision-making intelligence to account management, creative and media teams.
• Collected and analyzed secondary and primary data.
• Assigned to key accounts including McDonald’s Corp., Wal-Mart, Farmland Foods, Rival, Little Tikes, and Blockbuster Video.
EDUCATION
Master of Science, Journalism
University of Kansas; Lawrence, Kansas
Bachelor of Science, Journalism; Advertising Sequence
University of Kansas; Lawrence, Kansas
Associate of Arts, General Studies and Business Administration
Prince George’s County Community College; Maryland
CAREER ACCOMPLISHMENTS
ORGANIZATIONAL STRATEGY
Developed and implemented organizational health surveys for $2 BB utilities company.
• Analyzed current human resource trends, previous research, surveys, and HR reports.
• Interviewed executives and facilitated focus groups among employees to isolate areas for change.
• Developed, wrote and presented survey instrument to organizational development team.
• Designed and managed process for distribution of surveys.
• Organized and analyzed collected data.
• Briefed organizational development team and human resources management on results.
• Persuaded management to consider employee initiatives to improve survey scores.
• Wrote final reports and presented key findings to senior executives.
Results: Company's stock value increased 50% within one year of company's change management efforts to refocus organization on strategic initiatives. Gained additional
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