Engagement Doesn’t Just Happen

Employee engagement seems to be the trending business topic as of late, and there’s good reason for it. Engagement isn’t just the latest catch phrase circling the corporate water cooler or some new business action that companies should be focusing on, but rather a strategy that needs to be put into motion to be effective.

Talk to Me

Perhaps the easiest way to engage employees is to seek and offer feedback. Gone are the days when a manager could schedule an annual review with his or her reports; instead, there needs to be an open line of communication in place that provides for frequent feedback and clear expectations. For employees to be truly engaged in their work, they need to see the value they offer to the organization and understand how they fit into the bigger picture. 

It is also important for managers to be open and responsive to feedback from employees. When employees feel they are being heard and making an impact, they are more engaged in the workplace. Harvey Mackay, a New York Times bestseller and popular business speaker, expresses, “Employee loyalty begins with employer loyalty. Your employees should know that if they do the job they were hired to do with a reasonable amount of competence and efficiency, you will support them.”   

Meet Me Halfway

To accomplish true engagement, company and individual goals need to be aligned, and that sometimes includes catering to a new generation of workers who work to live, rather than live to work. Businesses are beginning to understand that their employees have busy lives outside of the workplace and their agendas may not fit into a tidy nine-to-five work day. By allowing flexible scheduling or telecommuting options, employers are finding that their staff, no longer distracted by outside obligations, is more productive and engaged while on the job.

Promote Learning

Very few people stay in one job for their entire career anymore. In fact, some organizations actively recruit individuals who have a diverse background with progressive growth and responsibilities. Companies who promote a continual learning process not only encompass a well-rounded, well-educated staff, but they also champion career development. And that goes a long way with employee engagement as it fosters both corporate and personal goals.

In a recent article for Talent Management Magazine, “Engagement Conference Sheds Light on the Changing HR Landscape,” we learn from Ed Martin, Chief Learning Officer of online music host Pandora, that “true engagement is about creating a world that other people want to belong to.” 

By establishing an environment of openness and learning, employees will be naturally drawn to your company culture. Martin personally promotes the goal that all organizations should strive to achieve—to treat their employees the same way they treat their customers. Only then will a mutual relationship thrive.

Bookmark and Share


  1. There are no comments yet.

Leave a Comment